Breaking Bad Marketing Habits
From tactical to philosophical, here are 7 bad marketing habits every company should break if they want to see better results.
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business
The Real Impact of Poor Digital Marketing on a Company’s Value
[vc_row][vc_column][vc_column_text]Every morning I spend about an hour catching up on news and events. Most of this effort is business-related, and there are always a few “nuggets” I can use. Recently I found one… I read an article about downgrading for a company’s stock, partially due to its digital marketing. “We see a recent slowdown in
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What’s Your Brand?
“Describe your brand.” It’s a simple request and one that we ask of every client. Let’s start with one data point. Brand is more than a logo or a name; it’s the full representation of your company (tone, voice, look, values) and how it’s perceived out in the world. So as companies grow how do
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Marketing Qualified Leads: What You Need to Know to be Successful
Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Ben Clodgo & Taylor Bleedorn WHAT IS A
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Brands & Politics: A Conversation Worth Having?
Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Daniel Kuperman & Sean Hynes When an increasingly
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Business Basics: Why They Matter
We work with a variety of different clients, and within each company each individual we work with is unique. When working with an outside partner though there are a few basics to constantly be working to improve and build on so that your relationship with each other has the most potential to grow. These might
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Email Marketing Etiquette
I sign up for emails from a lot of businesses and service providers. Why? Not necessarily because I’m looking to purchase something, but because its a good way to study communications from a variety of brands. Recently though, I’ve noticed some of the basic mechanics of email communication seem to be missing. And if that
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Vian’s Axiom: Marketing is what you promise, but Brand is what you experience.
[vc_row][vc_column][vc_column_text]I have a great friend, Marty Vian, who has always said that “Marketing is what you promise, but Brand is what you experience.” I’ve named this Vian’s Axiom. Now take that to heart for a moment and apply that to your customer’s experience. How much time to you spend extolling the benefits/virtues/outcomes of your product?
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How To Find Your Blog Writing Confidence – Part 2
Part one of this post I wrote last year, and I discussed finding your blog writing swagger. After over year of contributing to our blog I’d like to add build upon finding that swagger. When I first started writing for Shout Out Studio I struggled to find the confidence to sit down and write down
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How To Be A Better Business Blogger
In previous posts, we’ve broken down the anatomy of an effective blog post and established why blogging matters for business, but how can YOU be a better business blogger? Here are a few best practices you might try: Collaborate With The Team There’s no “I” in team right? Well, there’s no “I” in blog either.
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