I don’t follow a ton of people on Twitter but I’ve carefully built a feed of: 1) people or brands who share and create useful content 2) people or brands I know or those I’ve connected with in some fashion and 3) folks who are simply kind, entertaining and engaging online. I’ve built some rewarding […]
What Instagram Can Do For Your Business That Twitter Cannot Read More »
Good customer service can make or break obtaining and retaining a customer online. It’s no different than in-store. Nordstrom has thrived for years as being the brand that is best known for providing excellence in customer service. The truth is that customers have those same expectations for your brand online, and as eCommerce continues to
Online Customer Service Read More »
In order to have significance in the online world, you have to post relevant and timely content that means something to you and your audience. However, the process of finding great content to share, as well as deciding when or how to share it can be challenging and time-consuming. Here are a few tools to
Tools For Content Curation Read More »
If you’re a young brand looking to grow, but don’t have the capital to pay big bucks to get your product out there, word of mouth marketing in today’s terms might just be the right thing for you. What am I talking about? A blogger outreach campaign. According to Nielsen Media, there are somewhere over
Blogger Outreach: Building Brand Buzz Read More »
Let’s get to the point. Editing in writing and design is often the most critical step. In this age of instant information, instant access, instant gratification, here today gone yesterday attention span, it’s important to be concise with your communication. Helping companies, and ourselves, get a message across we often find the need to streamline
How to Deliver a More Concise Online Message Read More »
No matter how much we want to think otherwise, some companies should not be on Twitter and we’ve seen more than our share of people that burn out because they are just working against a system that doesn’t support social media for marketing. A lot of times these issues have nothing to do with social
Some Companies Should Not be on Twitter Read More »
Optimizing a website for search engines is absolutely critical for brands hoping to be the answer to a searcher’s query. While the importance is obvious, the strategy and tactics to get there are not. Being such a misunderstood practice, Search Engine Optimization has attracted both champs and chumps. Unsuspecting clients might have no clue they’ve
3 Absolute Truths About SEO Read More »
Columbus, OH – September 23, 2012 A Cease and Desist Order has been issued by the Federal Circuit Court requiring an immediate stop to the use of Sales Grenades as part of all social media communications efforts.
Social Media Sales Grenades Read More »
