Excellent Accounting With A Side of Funny Business: Keep Financials
When you hear the words “accounting firm,” what comes to mind? Nerds crunching numbers on endless spreadsheets? CPAs who want nothing more than to explain accounting rule changes to you in a way you won’t ever understand? A bunch of numbers on a spreadsheet without any real meaning attached to your business?
That’s what many small business owners would say. Keep Financials wanted to be the one to answer the all-too-common question, “What the f*ck do my numbers mean?” with a jargon-free, client-focused approach that truly helps business owners “get” their finances in an approachable way.
With a clearly defined brand ethos, Keep was ready for a rebrand and new website. We helped Keep Financials stand out by projecting a unique, approachable image rather than the rigid and humorless stereotype associated with accounting firms. In the bland, boring world of small business accounting, Keep Financials stood out as a relatable champion for its clients, offering outsourced accounting, fractional CFO services, as well as QBO services.
SERVICES
– Identity Design
– Brand Voice
– Marketing Strategy
– Web Design & Production
– Graphic Design
– Social Media Management
– SEO
– Copywriting
– Analytics and Reporting
– Social Advertising
Launching a Rebrand
We collaborated closely with Keep Financials to craft a brand identity that represented the personable and funny people behind the brand and conveyed that they take their work seriously, but themselves not so much. This approach aimed to attract entrepreneurs who are busy running their businesses and need a reliable, no-BS accounting partner.
Over our nearly decade-long partnership with Keep, we led a comprehensive rebrand, featuring a new logo, taglines, marketing collateral, and a color palette that reflected the new identity. We developed the brand voice and tone, which resonated with their target audience of small business owners, and implemented these elements into an engaging new website. We also translated the irreverent personality to social media and advertising content, providing strategy and ongoing execution to ensure a cohesive and engaging online presence.
Through strategic rebranding and targeted marketing efforts, we helped position Keep Financials as a distinctive, smart, and approachable option for outsourced accounting and fractional CFO services.