Growing a Brand:
Asset Strategies Group
When Asset Strategies Group (ASG) acquired our long-term client, Chute Gerdeman, they asked if we would be willing to expand our relationship to help them revitalize the ASG brand and develop a marketing strategy for them. The request sparked a dynamic partnership encompassing collaborative rebranding, a holistic marketing strategy, and a redesigned digital presence.
The journey started with a thorough rebranding initiative in collaboration with ASG leadership and Columbus-based agencies, Storyforge and Sketch Blue. Our part in the process centered around growing a brand personality and brand voice. It’s here we cultivated authentic brand characteristics to align with ASG’s compelling new brand identity and help inform how their evolving story would be told.
Armed with a new identity, brand voice guidelines, and focused positioning, we worked with Asset Strategies Group’s leadership to develop a new marketing strategy that included a phased approach to reaching important milestones. Understanding that ASG leadership had a bold vision for the company’s growth, we got to work enhancing ASG’s digital properties and marketing assets. This communications framework included an engaging new website that effectively narrated ASG’s story, highlighted their capabilities, showcased their exceptional work, and made it easy for potential new clients to engage.
SERVICES PROVIDED
– Brand Clarity and Brand Voice
– Marketing Strategy
– Website Design and Production
– Content Planning
– SEO
– Analytics and Reporting
– Social Media Management
– Email Marketing
– Graphic Design
– Copywriting
"Shout Out has been a huge asset for developing who we are as a brand and determining where we are headed."
Carrie Barclay
President & CEO at ASG | Chute Gerdeman
Sustained Marketing Success
Post-rollout, ASG entrusted us to implement the new marketing strategy. Despite their impressive track record, ASG had minimal outbound marketing efforts. We addressed this by managing ongoing content planning and creation, social media channels, email marketing, social advertising, website content and technical updates, and more.
Once the strategy was implemented, we found that ASG’s evolution wasn’t just about reaching a larger audience but crafting a meaningful dialogue with their industry. The focus was on more than immediate leads; it was about nurturing lasting relationships and establishing ASG as a thought leader in their field. Our ongoing role as their marketing arm lets us stay closely aligned with their goals, anticipating changes and adapting our approach to ensure the marketing remains as dynamic as ASG’s growth. This sustained collaboration allows us to continually introduce innovative solutions and ensure every aspect of ASG’s digital presence stays aligned with their vision
After half a decade of fruitful collaboration, we still function as ASG’s marketing arm, providing quarterly strategy support while augmenting the production resources of their in-house sales and marketing team. The enduring partnership allows us to continuously propose creative marketing solutions tailored to their evolving needs. Our deep understanding of ASG’s business goals and our ability to integrate their vision and values into marketing tactics demonstrate the strength of our relationship and our unwavering commitment to their success. We are proud to be a pivotal part of their journey.