Brand Clarity Sessions To Build Your Identity
Discover how a brand clarity session can help your business define its identity, align messaging, and connect authentically with your audience.
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Branding
The Importance of Taglines in Branding
What is the importance of taglines? Learn the benefits of taglines and how to create a great one for your brand.
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Brand Expression in Web Design
Learn more about the adjustments we made to enhance brand expression in web design for the new and improved Versa website.
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Understanding When to Refresh or Rebrand
When it comes to your business and brand, adaptation is key. If your company is evolving, it may be time to Refresh or Rebrand.
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Brand Voice, Story, Audience
[vc_row padding_top_multiplier=””][vc_column][vc_column_text] With apologies to Rod Stewart – “every company tells a story.” Every company has a story to tell, one worth listening to, but for the most part, one that exists in pieces all around the office. Oh, it’s all there, it just has not been gathered and assembled into a single cohesive message,
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Brand Consistency is Worth 20+%
[vc_row padding_top_multiplier=””][vc_column][vc_column_text]A survey we recently ran across had a statistic that, frankly, astounded us: “68% of businesses reported that brand consistency has contributed from 10% to more than 20% of their revenue growth.” Most people would view this as low-hanging fruit and take 20+ percent in revenue. At least, that’s what we thought. As we
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What’s Your Brand?
“Describe your brand.” It’s a simple request and one that we ask of every client. Let’s start with one data point. Brand is more than a logo or a name; it’s the full representation of your company (tone, voice, look, values) and how it’s perceived out in the world. So as companies grow how do
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Key Components of a Brand Guide
[vc_row][vc_column][vc_column_text]A well-formed Brand Guide can act as a playbook for business decisions and marketing strategies. It’s a point of reference as to why the brand was started in the first place and a compass for maintaining your intended path. Keep in mind, when we say brand we’re talking about much more than the design components.
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Brands & Politics: A Conversation Worth Having?
Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Daniel Kuperman & Sean Hynes When an increasingly
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Podcasts and the Art of Storytelling
Storytelling is the oldest and most effective method humans have to pass along knowledge. It’s how we’ve developed cultural values and passed history from generation to generation. We are wired to remember it. This is why learning how to tell your story is just as important as what it is you have to say. If your
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