Whether you are establishing a new brand or taking a closer look at an existing brand, one key aspect to take into account is your audience. Furthermore, are you attracting the audience you want? Successful brands are able to identify and align with their audience in a way that is both natural and genuine. The […]
Brand Building: Attracting Your Ideal Audience Read More »
There are a lot of elements that go into the development of a brand. Your brand is more than a logo and a slogan. To create something that is memorable and recognizable, there are some other key concepts to keep in mind. One big part of developing a recognizable brand is color. Color combinations, or
The Science of Branding: Color Matters Read More »
[vc_row][vc_column][vc_column_text]I have a great friend, Marty Vian, who has always said that “Marketing is what you promise, but Brand is what you experience.” I’ve named this Vian’s Axiom. Now take that to heart for a moment and apply that to your customer’s experience. How much time to you spend extolling the benefits/virtues/outcomes of your product?
Vian’s Axiom: Marketing is what you promise, but Brand is what you experience. Read More »
Pepsi means something different to me than it does to you. I may love it. You may hate it. It may have nothing to do with taste. I may not even drink soda but still love Pepsi the brand. Pepsi can’t control that. They never will be able to. That’s ok. What brands can control
Brand Communication and Emotional Connections Read More »
[vc_row][vc_column][vc_column_text]Every day we’re subjected to broad-brushed statements and statistics geared toward making us take some sort of action. It’s marketing. It’s communication. It’s normal. But all too often a portion of the content we digest on a daily basis works to drive action by peddling fear. Local news has been guilty of this for as
Marketing Based on Desire Instead of Fear Read More »
In earlier posts, we’ve referred to storytelling as a key component of marketing, regardless of the distribution medium. Most companies know they have a story of some kind but it’s not always easy to tell it in clear concise terms. We recently discovered this for ourselves in redoing our company About page. In asking everyone
Identify Your Story Read More »
[vc_row][vc_column][vc_column_text] Is It Hanks? If you had to choose a public figure or celebrity who most represented the company you work for, who would it be? The team at Shout Out Studio once asked themselves this very same question. As a new member of the team, I am still getting a feel for who we
Finding Your Company Voice Read More »
[vc_row][vc_column][vc_column_text]Many companies hear branding or brand building and automatically associate that with high-cost services that lack concrete deliverables. It’s a fair connection. It happens. But it doesn’t have to. The truth is companies can start making a positive impact on their brand on their own, with a healthy dose of honesty….with a little brand self-awareness.
3 Steps for Gaining Brand Self-Awareness Read More »
Let me preface this post by saying that none of what we write here is to call anyone out or make anyone feel bad about their efforts online. If you think we don’t screw up you’re crazy. The goal for us is to provide some guidance when we can so companies can get better and
Your Business Doesn’t Belong to You Read More »
[vc_row][vc_column][vc_column_text]The jury is out on the absolute necessity of a tagline in branding. Some argue that the majority of taglines are bad and basically worthless while others point to the tagline’s direct opportunity to communicate a brand’s purpose and difference right from the start. A more reasonable statement would be that when conceived and created
Why Use Taglines When Branding Read More »
