Some things to think about when naming your business What’s in a name? Well, it sure meant a lot to Romeo and Juliet but does it have to be a life or death decision for your business? Not exactly. It should be a piece of your brand’s overall strategy and it shouldn’t be something that […]
Your branding is Jello on the wall. Jello with a nail through it. You can’t define your brand. You can try. But it’s not for you to define. Your company’s brand is the idea about you that exists in the mind of consumers. Your brand is an idea.
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What is brand equity and what does it mean for your business? “Products are created in the factory, brands are created in the mind.” – Walter Landor A former CEO of McDonald’s once said, “If every asset we own, every building, every piece of equipment were destroyed in a terrible natural disaster, we would be
Create a memorable brand by answering three key questions on purpose, audience, and differentiation. Read on to learn more.
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