Moving From Static to Interactive Content
Asset Strategies Group’s interactive guide boosted engagement by 45% and improved SEO, replacing static PDFs with interactive content.
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Design
Measuring “Good” Design
Even though it’s not as simple to measure as say, the conversion rate of a Linkedin campaign or the click rate of an email newsletter, design can still be measured.
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The Good, Bad, and Ugly of Photoshop AI
Shout Out Studio’s design team weighs in on the new Photoshop update, Generative AI.
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How to Work Through a Logo Refresh
[vc_row padding_top_multiplier=”2x”][vc_column][vc_column_text]Trained or untrained eye, sometimes it’s clear that a logo no longer holds up in the marketplace. Maybe it relies too heavily on past design trends and hasn’t aged well. Or frankly, maybe it was poor design from the start. On the flip side, even the most well-designed logos can periodically benefit from a
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Who are you designing for?
The Design Dichotomy Whether you’re an individual designer or part of a design team or simply someone in a company who has some say in the final design output, you carry with you a heavy question. “Who is this design for?” One the one hand, knowing your audience and creating pieces that will resonate is
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Show Them Your Creative Briefs
You don’t have to be a big-time ad agency or even run a traditional “creative” business to benefit from a creative brief. Maybe you’ve hired an outside team to help you design and build a new website or refresh your logo. Maybe your marketing team is about to get started on Linkedin ads. Both of
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3 Tips for Spring Cleaning Your Logo
[vc_row][vc_column][vc_column_text]We’ve talked before about the importance of design and visual identity when it comes to brand communication. That first impression can make or break. So what happens when you get the feeling, or feedback, that your visuals are a turn-off? Change them. Improve them. You don’t always have to completely throw out the old design
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Understanding Brand Color Psychology
Explore how brand color psychology impacts consumer perception. Learn to choose colors that align with your brand identity.
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