You’ve worked hard to build your firm’s reputation in the architecture industry. But now, you may want to enter a new market—or simply grow your business. As competition increases, you may be finding it harder to rise above the noise. Whether your key challenge is attracting the right types of clients, closing sales, growing a […]
Considerations for Marketing Your Architecture Firm Read More »
Building a website is about storytelling, not just programming. Ensure your web developer understands your story and can convey it effectively.
Great Marketing is About Storytelling Read More »
From tactical to philosophical, here are 7 bad marketing habits every company should break if they want to see better results.
Breaking Bad Marketing Habits Read More »
According to some painfully obvious statistics, simple marketing messages are actually the most effective way to reach customers.
Why Simple Marketing Messages are So Darn Effective Read More »
[vc_row padding_top_multiplier=”2x”][vc_column][fildisi_title heading_tag=”h2″]The Most Effective Way To Connect:[/fildisi_title][vc_column_text]For marketing to be effective, a business must target. This isn’t a new concept; but why is it important? Consumers don’t want companies to make broad assumptions and treat them like the masses. Consumers want brands to dive deeper, and make an effort to speak to them in
Targeting Has Changed – And So Should You! Read More »
[vc_row][vc_column][vc_column_text]Every morning I spend about an hour catching up on news and events. Most of this effort is business-related, and there are always a few “nuggets” I can use. Recently I found one… I read an article about downgrading for a company’s stock, partially due to its digital marketing. “We see a recent slowdown in
The Real Impact of Poor Digital Marketing on a Company’s Value Read More »
There’s no question that video content over the years has become a huge phenomenon and marketing tactic for businesses. 78% of people watch videos online every week and 55% of people watch videos online every day.* Those are some compelling stats when it comes to creating awareness and online engagement for brands, but what type
4 Emerging Trends in Video Content Marketing Read More »
A few weeks ago one of our clients asked us to comment on why they had not been able to cross the marketing/digital marketing divide on their own. Certainly a provocative question and one that really required some thought on our part. This particular client has a very productive marketing department delivering traditional marketing activity: conferences,
Marketing vs. Digital Marketing Read More »
There’s no denying the power of a blog, in fact it’s one of our most valuable communication tools and one that we recommend for our clients for a multitude of reasons. But the reality is that just about everyone has a blog these days, and the criteria for content creation and who’s creating is sometimes
Beyond the Blog: Benefits of a White Paper Read More »
[vc_row][vc_column][vc_column_text]Our job as marketers, communicators, brand builders isn’t so much helping people to understand as it is helping people to believe. Facts are good. They can be tough to digest at times, but all in all, facts help us to make informed decisions. Facts are the basis for logic and reasoning. They are things we
Knowing versus Believing Read More »
