Blogs are the most valuable type of content, according to more than one-third of today’s marketers (Source: ContentPlus). I could go on and on about the benefits of blogging from establishing authority to building trust to educating your audience, but the key though is effectively blogging. And let’s be honest though, while it may be […]
5 Simple Tips to Get the Most Out of Your Blogging Read More »
As with personal goals, it’s never too late to start setting digital marketing goals. No need to wait until the New Year or fret if you don’t get them set by the end of January. Yes, it’s never too late for setting digital marketing goals, though it can be too early. Let me explain; goal
Goal Setting for Digital Marketing Read More »
Having a great idea for a post is a huge first step, but then you actually have to write it. Imagine that. So what happens when you sit down with your great idea, your blog title or ebook subject and you proceed to stare at a flashing cursor for the next several hours with nothing
Break Through Writer’s Block by Pre-Writing Your Content Read More »
Politics is a topic we don’t broach often here at Shout Out Studio. As everyone knows you don’t discuss politics and religion with those you want to stay friends with. But I have been thinking about politics a lot lately. Specifically how some political marketing campaigns are and will be marketing to reach their target
Political Marketing, and the New Viral Voter Read More »
Great (AdWords) Expectations Paid traffic can be a great thing, but if you are starting a campaign from scratch often there are a few problems. Some marketers sell it to their clients as the end-all be-all solution, and others managing their campaigns themselves usually have a grand vision of their success with the platform. Which
How Long Does It Take To Create A Successful AdWords Campaign? Read More »
Part one of this post I wrote last year, and I discussed finding your blog writing swagger. After over year of contributing to our blog I’d like to add build upon finding that swagger. When I first started writing for Shout Out Studio I struggled to find the confidence to sit down and write down
How To Find Your Blog Writing Confidence – Part 2 Read More »
In previous posts, we’ve broken down the anatomy of an effective blog post and established why blogging matters for business, but how can YOU be a better business blogger? Here are a few best practices you might try: Collaborate With The Team There’s no “I” in team right? Well, there’s no “I” in blog either.
How To Be A Better Business Blogger Read More »
As marketers and bloggers, we try to keep up on all of the marketing articles floating out there for consumption. For a while it was really good, it was the golden age of marketing materials. But in our opinion, that time has passed. And lately, we just feel like the same crap is being circulated
Content That Adds Real Value Read More »
We’ve been on an internal campaign lately to think less about marketing and more about engagement. After all, you cannot create a customer/client/friend/whatever until you engage them in some way. The phrase we’ve been kicking around is AIDA—not the opera, but ATTENTION, INTEREST, DESIRE, ACTION. It’s a natural progression in forming a relationship that so
Marketing Equals Engagement Read More »
If you’re new to digital marketing, you may find yourself in a world full of unfamiliar acronyms and jargon. It can seem intimidating, confusing, and even exclusionary. But, most of the time it’s a way for marketers to communicate with each other in the most efficient way possible. Knowing some of what it means can
Digital Marketing Terms Defined Read More »
