If you’re a young brand looking to grow, but don’t have the capital to pay big bucks to get your product out there, word of mouth marketing in today’s terms might just be the right thing for you. What am I talking about? A blogger outreach campaign. According to Nielsen Media, there are somewhere over […]
Blogger Outreach: Building Brand Buzz Read More »
Ever heard the phrase, “you are what you eat?” Well, in the world of brand communication and marketing you are what you tweet, sell, walk, talk, help, share, look, and so on. Creating a cohesive marketing campaign strategy is important for communicating a brand that knows who it is. Being consistent with your message, even
Creating The Right Digital Marketing Campaign Read More »
When you spend your days working as a marketing consultant and content creator, you can only imagine the number of articles, tweets, blog posts, white papers, newsletters, email communications… (need I go on) read on a daily basis. For some, it could be overwhelming, but for me, it’s what I live for and love… scouring
Content Marketing Matters of the Moment Read More »
Let’s get to the point. Editing in writing and design is often the most critical step. In this age of instant information, instant access, instant gratification, here today gone yesterday attention span, it’s important to be concise with your communication. Helping companies, and ourselves, get a message across we often find the need to streamline
How to Deliver a More Concise Online Message Read More »
Once upon a time… We met with a prospective client recently on another disaster recovery project. All the usual suspects were present in the form of the story: great company, great brand, incredible product and an unbelievable, crappy, digital presence. But here’s the part we want to get into… The owner has a friend who
Great Marketing is About Storytelling Read More »
The internet has blessed us with many things. New ways to communicate across distances. The ability to tour a city or building on the other side of the world. Opportunities for new business ventures, avenues for invention, enhanced celebrity obsession and copious amounts of cat videos. And Insights. Data at our fingertips. With a little
Test Driving the New Google Databoard Read More »
For those of you who know the power of the Google Analytics dashboard, you can skip to the next paragraph. For the rest of you, Google Analytics has the ability to create customized dashboards which provide a fast detailed look at any set of data you want. While it can be a bit “wonky” to
Google Analytics Made Easier Read More »
Using persuasive marketing is key to getting your audience to take action. Try applying Ethos, Logos & Pathos to your advertising.
Persuasive Marketing: The 3 Core Components Read More »
