In order to have significance in the online world, you have to post relevant and timely content that means something to you and your audience. However, the process of finding great content to share, as well as deciding when or how to share it can be challenging and time-consuming. Here are a few tools to […]
Tools For Content Curation Read More »
We have a running joke here at Shout Out that EVERY time we have a meeting somebody suggests a new internet tool that I haven’t heard about yet. There are so many tools out there that it will make your head spin. For instance, the following list of marketing tools can hardly even be considered
Top 5 Small Business Marketing Tools Read More »
“Strive not to be a success, but rather to be of value.” – Einstein The technical term of value is the benefits a customer receives from buying your good or service. Here’s the hard part, folks: Value is in the eye of the beholder… so one person could hold your company value to a different
Marketing Your Value Read More »
With a number of marketing automation tools out there many companies are asking, is marketing automation right for my business? It’s a valid question. There could be a ton of benefit. There could also be a ton of cost with little return if you’re not ready. To really understand when the time is right to
Is Marketing Automation Right for My Business? Read More »
Companies have become obsessed with content creation and many firms are completely flummoxed (yeah I love that word) by this concept, but go with what you know and you’ll do great. Every company in the world has a level of expertise in its core business. Think about it. How many times has someone shared a client
Content Creation…Go with What You Know Read More »
Content Marketing Tips for Small Business Finding time to produce marketing content can be challenging for small businesses. But if you’re running any sort of blog or keeping up any sort of legit social media platform you must feed the beast somehow and it can’t all be leftovers (curated content). The reward for that time
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Looking for an internet marketing partner can be a long, tedious task. Making the wrong decision will be a waste of money, time & brand equity. Here are eight key characteristics you should be looking for in your marketing partner. Clearly Defined Process A marketing partner is more about the process than about product. Every
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We often come across companies that know they want to market themselves but they don’t know what to say or how to say it. More than that, they don’t know whom to say it to and they often resort to grabbing a bullhorn and yelling to everyone. Target marketing helps you to be engaging to
To Begin Target Marketing Get Laser Focused Read More »
Marketers can live in a precarious position. Often existing somewhere between the legal department, HR, accountants & the C-suite; marketers can be pulled in every different direction. The result is often mediocre, watered-down messaging. “Don’t say that, we might offend somebody.” or “We don’t want our competition to know our secrets.” or “Show me something
The Risk of Insult is the Price of Clarity Read More »
