Retail strategy firm Asset Strategies Group (ASG) has proven to be a valuable partner for direct-to-consumer (DTC) brands looking to make the leap to brick-and-mortar or grow their store portfolio strategically.
With a track record of DTC success, ASG wanted to package some of their knowledge into a helpful guide for succeeding in the fickle DTC landscape. In the past, a guide like this would take the form of a multi-page PDF — sometimes gated, sometimes not. Though these PDFs would include visuals to support the written content, the final form was nevertheless static.
Understanding that attention spans are short and not everyone digests information in the same way, we presented the idea of a digital guide that would live on the ASG website. This approach would allow us to include different forms of content, encourage website exploration, and increase dwell time through smart calls-to-action.
With an opportunity to show off our creative capabilities, our team created videos, surveys, audio clips, animations, images, and plenty of written content — compiled into a comprehensive and visually appealing 7-part interactive content guide that:
Delivers unique, expert insights that audiences can’t find anywhere else
Provides real value in an easy-to-understand and engaging format
Can be shared quickly and is easily accessible
Creates additional pathways for readers to learn more and journey deeper into the website
What’s more, by trading the gated PDF download for a publicly accessible interactive guide, we significantly improved overall user experience and search engine ranking, resulting in:
📈 Average time-on-site up 45% over the quarter
📈 18+ collective hours spent by visitors in the first 90 days
📈 Top-viewed pages on the site for the quarter it launched
Explore the guide here.