Whether you’re interviewing a coworker for their expertise, a client for their testimonial, or a consumer for their experience, when filming interviews, the video setup will immediately determine the comfort level of your interviewee during your conversation.
With over a decade of client work clocked in, our team has heard all the horror stories. While there are likely multiple companies near you offering professional video services, there’s one thing they ALL bring to the table: The Fear Factor.
If your interviewee is like most people, odds are those bright lights, long mics, and big ‘ol cameras are going to be the first and only thing on their mind until the moment they walk out the room.
Intimidating your interviewee is one of the best ways to tank the quality of their responses before even asking your first question!
Talk about blowing an opportunity — with 79% of consumers claiming to watch testimonials to learn more about a company, product, or service, and 66% reporting they’re more likely to make a purchase after watching testimonial of how a product/service has helped someone else like them. Those are not numbers to ignore.
Filming Interviews without the Fear Factor
While a smaller setup, like a “SmallRig,” may not look like much, that’s the whole point now, isn’t it? With a tool like this, your team has everything it needs to film a quality interview… without the whole fear factor!
{ To clarify, this is NOT an ad. We are just adamant believers in quality content marketing and speak from experience that this is a great tool to help teams capture high-quality content. }
The SmallRig includes:
A mount for your phone (easily adjusted horizontally + vertically)
Mounted light (with adjustable brightness + color temperature)
Mounted microphone (that links to your phone’s camera)
Mounted battery pack
All housed on tripod legs with easy-to-hold handles
To clarify, a camera is not included. The SmallRig is intended for use with a phone as the camera. That’s right, no big, expensive cameras required — nearly any smartphone camera captures high-resolution video!
Remember: The less-intimating your setup, the more comfortable your interviewee will be — meaning better conversations, and better marketing materials.
Original: 572w, 3,406c
Smart: 392w, 2,350c