There’s no denying the power of a blog, in fact it’s one of our most valuable communication tools and one that we recommend for our clients for a multitude of reasons. But the reality is that just about everyone has a blog these days, and the criteria for content creation and who’s creating is sometimes […]
Beyond the Blog: Benefits of a White Paper Read More »
Blogs are the most valuable type of content, according to more than one-third of today’s marketers (Source: ContentPlus). I could go on and on about the benefits of blogging from establishing authority to building trust to educating your audience, but the key though is effectively blogging. And let’s be honest though, while it may be
5 Simple Tips to Get the Most Out of Your Blogging Read More »
Part one of this post I wrote last year, and I discussed finding your blog writing swagger. After over year of contributing to our blog I’d like to add build upon finding that swagger. When I first started writing for Shout Out Studio I struggled to find the confidence to sit down and write down
How To Find Your Blog Writing Confidence – Part 2 Read More »
In previous posts, we’ve broken down the anatomy of an effective blog post and established why blogging matters for business, but how can YOU be a better business blogger? Here are a few best practices you might try: Collaborate With The Team There’s no “I” in team right? Well, there’s no “I” in blog either.
How To Be A Better Business Blogger Read More »
As marketers and bloggers, we try to keep up on all of the marketing articles floating out there for consumption. For a while it was really good, it was the golden age of marketing materials. But in our opinion, that time has passed. And lately, we just feel like the same crap is being circulated
Content That Adds Real Value Read More »
One of the questions we get asked most often is “Why is blogging important?” Here’s our experience… Our culture at Shout Out Studio is fairly open. As a result, one of the things we love to do is share our knowledge and learn from others; blogging seemed to be a great way to approach this for us. So,
Why is blogging important? Read More »
If you’re a young brand looking to grow, but don’t have the capital to pay big bucks to get your product out there, word of mouth marketing in today’s terms might just be the right thing for you. What am I talking about? A blogger outreach campaign. According to Nielsen Media, there are somewhere over
Blogger Outreach: Building Brand Buzz Read More »
When you spend your days working as a marketing consultant and content creator, you can only imagine the number of articles, tweets, blog posts, white papers, newsletters, email communications… (need I go on) read on a daily basis. For some, it could be overwhelming, but for me, it’s what I live for and love… scouring
Content Marketing Matters of the Moment Read More »
Companies have become obsessed with content creation and many firms are completely flummoxed (yeah I love that word) by this concept, but go with what you know and you’ll do great. Every company in the world has a level of expertise in its core business. Think about it. How many times has someone shared a client
Content Creation…Go with What You Know Read More »
The why and how of an effective blog post – for beginners It’s no secret that a great blog keeps your site fresh and can provide a nice search engine bump. Not only that, it can also act as a strong voice for your brand and a means by which you establish a thought leadership
Anatomy of An Effective Blog Post Read More »
