The Importance of Taglines in Branding
What is the importance of taglines? Learn the benefits of taglines and how to create a great one for your brand.
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branding
Breaking Bad Marketing Habits
From tactical to philosophical, here are 7 bad marketing habits every company should break if they want to see better results.
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Why Simple Marketing Messages are Effective
According to some painfully obvious statistics, simple marketing messages are actually the most effective way to reach customers.
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Building a Successful eCommerce Site – Part 2
In part one of building a successful eCommerce site, we talked about how the location of a brick and mortar store is the equivalent of the search engine results for an eCommerce site. The gist of what we were talking about is putting the business in the best position for high volumes of traffic. However,
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Why Use Taglines When Branding
[vc_row][vc_column][vc_column_text]The jury is out on the absolute necessity of a tagline in branding. Some argue that the majority of taglines are bad and basically worthless while others point to the tagline’s direct opportunity to communicate a brand’s purpose and difference right from the start. A more reasonable statement would be that when conceived and created
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3 Tips for Spring Cleaning Your Logo
[vc_row][vc_column][vc_column_text]We’ve talked before about the importance of design and visual identity when it comes to brand communication. That first impression can make or break. So what happens when you get the feeling, or feedback, that your visuals are a turn-off? Change them. Improve them. You don’t always have to completely throw out the old design
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To Begin Target Marketing Get Laser Focused
We often come across companies that know they want to market themselves but they don’t know what to say or how to say it. More than that, they don’t know whom to say it to and they often resort to grabbing a bullhorn and yelling to everyone. Target marketing helps you to be engaging to
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