A few months ago my brother and I were out to dinner talking about work and the topic of social media came up. In the discussion, he said, “Our company would never use social media because we don’t need it.” I stared at him for a few seconds… wheels turning, gears grinding, ready to give […]
Do Companies Really Need Social Media? Read More »
In earlier posts, we’ve referred to storytelling as a key component of marketing, regardless of the distribution medium. Most companies know they have a story of some kind but it’s not always easy to tell it in clear concise terms. We recently discovered this for ourselves in redoing our company About page. In asking everyone
Identify Your Story Read More »
I’m sitting down to write this out of the blue post at 11:30 am on this here Friday morning and I’ve already had the pleasure of crossing paths with 3 cool strangers in 3 hours. All of them passionate about their work. All of them interesting and genuine. All of them with great names too….weird.
3 Strangers at Home in the People Business Read More »
