The Importance of Taglines in Branding
What is the importance of taglines? Learn the benefits of taglines and how to create a great one for your brand.
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communication
Common Sales Mistakes – Lose Every Time!
A comprehensive guide to ensure that salespeople everywhere can continue to sabotage their own success and make those common sales mistakes.
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Why Simple Marketing Messages are Effective
According to some painfully obvious statistics, simple marketing messages are actually the most effective way to reach customers.
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Brand Voice, Story, Audience
[vc_row padding_top_multiplier=””][vc_column][vc_column_text] With apologies to Rod Stewart – “every company tells a story.” Every company has a story to tell, one worth listening to, but for the most part, one that exists in pieces all around the office. Oh, it’s all there, it just has not been gathered and assembled into a single cohesive message,
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Marketing Qualified Leads: What You Need to Know to be Successful
Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Ben Clodgo & Taylor Bleedorn WHAT IS A
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Brands & Politics: A Conversation Worth Having?
Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Daniel Kuperman & Sean Hynes When an increasingly
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Email Marketing Etiquette
I sign up for emails from a lot of businesses and service providers. Why? Not necessarily because I’m looking to purchase something, but because its a good way to study communications from a variety of brands. Recently though, I’ve noticed some of the basic mechanics of email communication seem to be missing. And if that
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How To Be A Better Business Blogger
In previous posts, we’ve broken down the anatomy of an effective blog post and established why blogging matters for business, but how can YOU be a better business blogger? Here are a few best practices you might try: Collaborate With The Team There’s no “I” in team right? Well, there’s no “I” in blog either.
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Why Use Taglines When Branding
[vc_row][vc_column][vc_column_text]The jury is out on the absolute necessity of a tagline in branding. Some argue that the majority of taglines are bad and basically worthless while others point to the tagline’s direct opportunity to communicate a brand’s purpose and difference right from the start. A more reasonable statement would be that when conceived and created
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What’s In a Name?
Some things to think about when naming your business What’s in a name? Well, it sure meant a lot to Romeo and Juliet but does it have to be a life or death decision for your business? Not exactly. It should be a piece of your brand’s overall strategy and it shouldn’t be something that