Recently three of our team members attended the annual Content Marketing World Conference in Cleveland, Ohio. They came back energized and excited to share takeaways from this year’s conference. What Is Content Marketing? More than just specific content for your brand, content marketing is a strategic marketing approach that aims to distribute valuable, relevant, and […]
Content Marketing Is No Longer A Luxury Read More »
If they haven’t already, someone is going to tell you, “We need to spend money on SEO to improve our search rankings on Google.” There are a few things you need to consider when that happens. Understanding SEO; in a nutshell, SEO does two basic things. First, it ensures that your website can be seen
Understanding SEO, What Senior Executives Need To Know Read More »
There’s no question that video content over the years has become a huge phenomenon and marketing tactic for businesses. 78% of people watch videos online every week and 55% of people watch videos online every day.* Those are some compelling stats when it comes to creating awareness and online engagement for brands, but what type
4 Emerging Trends in Video Content Marketing Read More »
Blogs are the most valuable type of content, according to more than one-third of today’s marketers (Source: ContentPlus). I could go on and on about the benefits of blogging from establishing authority to building trust to educating your audience, but the key though is effectively blogging. And let’s be honest though, while it may be
5 Simple Tips to Get the Most Out of Your Blogging Read More »
As marketers and bloggers, we try to keep up on all of the marketing articles floating out there for consumption. For a while it was really good, it was the golden age of marketing materials. But in our opinion, that time has passed. And lately, we just feel like the same crap is being circulated
Content That Adds Real Value Read More »
When you spend your days working as a marketing consultant and content creator, you can only imagine the number of articles, tweets, blog posts, white papers, newsletters, email communications… (need I go on) read on a daily basis. For some, it could be overwhelming, but for me, it’s what I live for and love… scouring
Content Marketing Matters of the Moment Read More »
The why and how of an effective blog post – for beginners It’s no secret that a great blog keeps your site fresh and can provide a nice search engine bump. Not only that, it can also act as a strong voice for your brand and a means by which you establish a thought leadership
Anatomy of An Effective Blog Post Read More »
