Great (AdWords) Expectations Paid traffic can be a great thing, but if you are starting a campaign from scratch often there are a few problems. Some marketers sell it to their clients as the end-all be-all solution, and others managing their campaigns themselves usually have a grand vision of their success with the platform. Which […]
How Long Does It Take To Create A Successful AdWords Campaign? Read More »
Good customer service can make or break obtaining and retaining a customer online. It’s no different than in-store. Nordstrom has thrived for years as being the brand that is best known for providing excellence in customer service. The truth is that customers have those same expectations for your brand online, and as eCommerce continues to
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In parts one and two of Building a Successful eCommerce site, we talked about location and design, respectively. Those two aspects of eCommerce sites and brick and mortar stores are fundamental to success throughout the life of the business, but even if both those aspects are stellar the business may not succeed long enough to
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In part one of building a successful eCommerce site, we talked about how the location of a brick and mortar store is the equivalent of the search engine results for an eCommerce site. The gist of what we were talking about is putting the business in the best position for high volumes of traffic. However,
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Some people believe that having a successful eCommerce site for their business is as easy as putting it on the internet and flipping the switch. “If you build it, they will come”, right? No. The fact of the matter is that most people can easily see the need to put the work into building a
Building a Successful eCommerce Site – Part 1 Read More »
Whether you’re running an online store or not odds are you would like visitors to your website to take some sort of action once they get there. Could be as straightforward as clicking buy now or add to cart, or maybe filling out a contact us form, maybe registering for a newsletter, or downloading your
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