There are a lot of elements that go into the development of a brand. Your brand is more than a logo and a slogan. To create something that is memorable and recognizable, there are some other key concepts to keep in mind. One big part of developing a recognizable brand is color. Color combinations, or […]
The Science of Branding: Color Matters Read More »
[vc_row][vc_column][vc_column_text]Many companies hear branding or brand building and automatically associate that with high-cost services that lack concrete deliverables. It’s a fair connection. It happens. But it doesn’t have to. The truth is companies can start making a positive impact on their brand on their own, with a healthy dose of honesty….with a little brand self-awareness.
3 Steps for Gaining Brand Self-Awareness Read More »
[vc_row][vc_column][vc_column_text]We’ve talked before about the importance of design and visual identity when it comes to brand communication. That first impression can make or break. So what happens when you get the feeling, or feedback, that your visuals are a turn-off? Change them. Improve them. You don’t always have to completely throw out the old design
3 Tips for Spring Cleaning Your Logo Read More »
