The Importance of Taglines in Branding
What is the importance of taglines? Learn the benefits of taglines and how to create a great one for your brand.
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marketing
Breaking Bad Marketing Habits
From tactical to philosophical, here are 7 bad marketing habits every company should break if they want to see better results.
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Brand Voice, Story, Audience
[vc_row padding_top_multiplier=””][vc_column][vc_column_text] With apologies to Rod Stewart – “every company tells a story.” Every company has a story to tell, one worth listening to, but for the most part, one that exists in pieces all around the office. Oh, it’s all there, it just has not been gathered and assembled into a single cohesive message,
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What’s Your Brand?
“Describe your brand.” It’s a simple request and one that we ask of every client. Let’s start with one data point. Brand is more than a logo or a name; it’s the full representation of your company (tone, voice, look, values) and how it’s perceived out in the world. So as companies grow how do
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Key Components of a Brand Guide
[vc_row][vc_column][vc_column_text]A well-formed Brand Guide can act as a playbook for business decisions and marketing strategies. It’s a point of reference as to why the brand was started in the first place and a compass for maintaining your intended path. Keep in mind, when we say brand we’re talking about much more than the design components.
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Knowing versus Believing
[vc_row][vc_column][vc_column_text]Our job as marketers, communicators, brand builders isn’t so much helping people to understand as it is helping people to believe. Facts are good. They can be tough to digest at times, but all in all, facts help us to make informed decisions. Facts are the basis for logic and reasoning. They are things we
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Political Marketing, and the New Viral Voter
Politics is a topic we don’t broach often here at Shout Out Studio. As everyone knows you don’t discuss politics and religion with those you want to stay friends with. But I have been thinking about politics a lot lately. Specifically how some political marketing campaigns are and will be marketing to reach their target
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Don’t Just Take the Money and Run
Building a business is tough. Don’t let anyone tell you otherwise. Often times the toughest part though isn’t getting enough business to pay the bills but rather getting the right kind of business. The kind where you can share your gifts for the good of your clients and take steps toward reaching long-term growth goals:
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Vian’s Axiom: Marketing is what you promise, but Brand is what you experience.
[vc_row][vc_column][vc_column_text]I have a great friend, Marty Vian, who has always said that “Marketing is what you promise, but Brand is what you experience.” I’ve named this Vian’s Axiom. Now take that to heart for a moment and apply that to your customer’s experience. How much time to you spend extolling the benefits/virtues/outcomes of your product?
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Why Do We Have A Website?
Why do we have a website? Every-once-in-a-while it’s really important to stop and ask this question. It’s important to validate what we are doing as a company and make sure that we’re still on point with what we are publicly communicating about our organization. I can tell you this, what we were when we started
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