[vc_row][vc_column][vc_column_text]Every day we’re subjected to broad-brushed statements and statistics geared toward making us take some sort of action. It’s marketing. It’s communication. It’s normal. But all too often a portion of the content we digest on a daily basis works to drive action by peddling fear. Local news has been guilty of this for as […]
Marketing Based on Desire Instead of Fear Read More »
In parts one and two of Building a Successful eCommerce site, we talked about location and design, respectively. Those two aspects of eCommerce sites and brick and mortar stores are fundamental to success throughout the life of the business, but even if both those aspects are stellar the business may not succeed long enough to
Building a Successful eCommerce Site – Part 3 Read More »
We’ve been on an internal campaign lately to think less about marketing and more about engagement. After all, you cannot create a customer/client/friend/whatever until you engage them in some way. The phrase we’ve been kicking around is AIDA—not the opera, but ATTENTION, INTEREST, DESIRE, ACTION. It’s a natural progression in forming a relationship that so
Marketing Equals Engagement Read More »
If you’re a young brand looking to grow, but don’t have the capital to pay big bucks to get your product out there, word of mouth marketing in today’s terms might just be the right thing for you. What am I talking about? A blogger outreach campaign. According to Nielsen Media, there are somewhere over
Blogger Outreach: Building Brand Buzz Read More »
“Strive not to be a success, but rather to be of value.” – Einstein The technical term of value is the benefits a customer receives from buying your good or service. Here’s the hard part, folks: Value is in the eye of the beholder… so one person could hold your company value to a different
Marketing Your Value Read More »
[vc_row][vc_column][vc_column_text] Is It Hanks? If you had to choose a public figure or celebrity who most represented the company you work for, who would it be? The team at Shout Out Studio once asked themselves this very same question. As a new member of the team, I am still getting a feel for who we
Finding Your Company Voice Read More »
[vc_row][vc_column][vc_column_text]Many companies hear branding or brand building and automatically associate that with high-cost services that lack concrete deliverables. It’s a fair connection. It happens. But it doesn’t have to. The truth is companies can start making a positive impact on their brand on their own, with a healthy dose of honesty….with a little brand self-awareness.
3 Steps for Gaining Brand Self-Awareness Read More »
June is here and everyone is getting that summer itch. It’s the one where people would rather be out and about instead of in the office. It’s the same one that has everyone dreaming of that vacation to The Outer Banks they have coming up. So, you have a pile of things you have to
How and Why to Make a Company Bucket List Read More »
Let me preface this post by saying that none of what we write here is to call anyone out or make anyone feel bad about their efforts online. If you think we don’t screw up you’re crazy. The goal for us is to provide some guidance when we can so companies can get better and
Your Business Doesn’t Belong to You Read More »
Building a Solid LinkedIn Foundation Just because you have a presence on LinkedIn doesn’t mean it’s doing things for you. LinkedIn is considered the world’s largest audience of influential, affluent professionals in one place, and they are gaining one new member every two seconds. Use this almighty information to your advantage. Here are straightforward, but
Basics for Getting the Most from LinkedIn Read More »
