[vc_row][vc_column][vc_column_text]The jury is out on the absolute necessity of a tagline in branding. Some argue that the majority of taglines are bad and basically worthless while others point to the tagline’s direct opportunity to communicate a brand’s purpose and difference right from the start. A more reasonable statement would be that when conceived and created […]
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Back in September 2012, the team at Shout Out Studio schemed up a website for ourselves. During the planning meeting, we threw out an idea that a load of content marketers probably dream of: “What if our site was first and foremost a space to share content?” Rather than have a “typical marketing firm website,” we’d focus
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We often come across companies that know they want to market themselves but they don’t know what to say or how to say it. More than that, they don’t know whom to say it to and they often resort to grabbing a bullhorn and yelling to everyone. Target marketing helps you to be engaging to
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