It’s time to elevate your architecture firm’s digital brand, consider these opportunities to do better at marketing your architecture firm.
Considerations for Marketing Your Architecture Firm Read More »
As social media becomes larger landscape and more sophisticated, consider outsourcing your social media so you can focus on what you do best.
Benefits of Outsourcing Your Social Media Read More »
[vc_row][vc_column][vc_column_text]Every morning I spend about an hour catching up on news and events. Most of this effort is business-related, and there are always a few “nuggets” I can use. Recently I found one… I read an article about downgrading for a company’s stock, partially due to its digital marketing. “We see a recent slowdown in
The Real Impact of Poor Digital Marketing on a Company’s Value Read More »
Editor’s Note: Shout Out Studio has partnered with students from Miami University (Oxford, Ohio) to mentor, research and write a series of blog posts for shoutoutstudio.com. The authors are members of student-led group, East Bridge Consultancy, an affiliate of Alpha Kappa Psi, a professional business fraternity. By: Daniel Kuperman & Sean Hynes When an increasingly
Brands & Politics: A Conversation Worth Having? Read More »
As with personal goals, it’s never too late to start setting digital marketing goals. No need to wait until the New Year or fret if you don’t get them set by the end of January. Yes, it’s never too late for setting digital marketing goals, though it can be too early. Let me explain; goal
Goal Setting for Digital Marketing Read More »
Everyone knows that social media marketing can be an incredibly powerful, and these days necessary, marketing tool. Most marketers gravitate to Facebook because it is easy to understand. The slightly more tech savvy will be engaged in twitter or maybe Pintrest. But very few marketers will dive into marketing on Reddit, and they are missing
A Simple Guide To Marketing On Reddit Read More »
Whether you are establishing a new brand or taking a closer look at an existing brand, one key aspect to take into account is your audience. Furthermore, are you attracting the audience you want? Successful brands are able to identify and align with their audience in a way that is both natural and genuine. The
Brand Building: Attracting Your Ideal Audience Read More »
A few months ago my brother and I were out to dinner talking about work and the topic of social media came up. In the discussion, he said, “Our company would never use social media because we don’t need it.” I stared at him for a few seconds… wheels turning, gears grinding, ready to give
Do Companies Really Need Social Media? Read More »
[vc_row][vc_column][vc_column_text]I have a great friend, Marty Vian, who has always said that “Marketing is what you promise, but Brand is what you experience.” I’ve named this Vian’s Axiom. Now take that to heart for a moment and apply that to your customer’s experience. How much time to you spend extolling the benefits/virtues/outcomes of your product?
Vian’s Axiom: Marketing is what you promise, but Brand is what you experience. Read More »
Managing social media, whether it be for yourself, another brand or client, requires constant activity and responsiveness. The most efficient way I think people can stay at the top of their social game is to utilize social media scheduling and social listening. Some individuals might see the negative in automating some of the process, but
Benefits of Social Media Scheduling and Social Listening Read More »
