This year marks a shift for what factors in on-page optimization are most affective for search engine rank. Some of the items have been closing in from a distance for a few years now, but 2015 has allowed them to take shape. Google (and Bing and Yahoo) are taking a more holistic approach to how […]
How User Experience Affects Page Rank Read More »
Everyone knows that social media marketing can be an incredibly powerful, and these days necessary, marketing tool. Most marketers gravitate to Facebook because it is easy to understand. The slightly more tech savvy will be engaged in twitter or maybe Pintrest. But very few marketers will dive into marketing on Reddit, and they are missing
A Simple Guide To Marketing On Reddit Read More »
I am constantly meeting people who are trying to use social media to help grow their business. The trouble is, they aren’t doing such a good job of it. Why? Time they claim. I get it, most small business owners are stretched extremely thin. But time shouldn’t be a barrier to doing social media well.
30 Minute Social Media Strategy Read More »
As marketers and bloggers, we try to keep up on all of the marketing articles floating out there for consumption. For a while it was really good, it was the golden age of marketing materials. But in our opinion, that time has passed. And lately, we just feel like the same crap is being circulated
Content That Adds Real Value Read More »
There’s no denying there’s a visual aspect to digital marketing especially when it comes to social media—heck look at Instagram, which is virtually an image-based medium with little content. In the last couple years, Pinterest has definitely matured with an audience of 70 million users. From a medium that was once ruled by consumer pinning
Pinterest for Your Business Read More »
We have a running joke here at Shout Out that EVERY time we have a meeting somebody suggests a new internet tool that I haven’t heard about yet. There are so many tools out there that it will make your head spin. For instance, the following list of marketing tools can hardly even be considered
Top 5 Small Business Marketing Tools Read More »
When you spend your days working as a marketing consultant and content creator, you can only imagine the number of articles, tweets, blog posts, white papers, newsletters, email communications… (need I go on) read on a daily basis. For some, it could be overwhelming, but for me, it’s what I live for and love… scouring
Content Marketing Matters of the Moment Read More »
[vc_row][vc_column][vc_column_text] Is It Hanks? If you had to choose a public figure or celebrity who most represented the company you work for, who would it be? The team at Shout Out Studio once asked themselves this very same question. As a new member of the team, I am still getting a feel for who we
Finding Your Company Voice Read More »
Building a Solid LinkedIn Foundation Just because you have a presence on LinkedIn doesn’t mean it’s doing things for you. LinkedIn is considered the world’s largest audience of influential, affluent professionals in one place, and they are gaining one new member every two seconds. Use this almighty information to your advantage. Here are straightforward, but
Basics for Getting the Most from LinkedIn Read More »
