You’ve worked hard to build your firm’s reputation in the architecture industry. But now, you may want to enter a new market—or simply grow your business. As competition increases, you may be finding it harder to rise above the noise. Whether your key challenge is attracting the right types of clients, closing sales, growing a […]
Considerations for Marketing Your Architecture Firm Read More »
Building a website is about storytelling, not just programming. Ensure your web developer understands your story and can convey it effectively.
Great Marketing is About Storytelling Read More »
Your homepage: the front window of your business where you get to put what you do on display. The perfect setting to put your best foot forward. The first, and possibly only, impression on a potential customer or client. With so much at stake, you want to be as prepared as possible by leaving no
The 10 Most Important Parts Of a Homepage Read More »
This year marks a shift for what factors in on-page optimization are most affective for search engine rank. Some of the items have been closing in from a distance for a few years now, but 2015 has allowed them to take shape. Google (and Bing and Yahoo) are taking a more holistic approach to how
How User Experience Affects Page Rank Read More »
With so many voices in the web building world, it gets tricky to sort through it and find the solution that works best for you. Here are some terms that can help sift through the web talk and help you make a better and more informed decision. CMS: Content Management Systems: Long gone are the
Need a new website? Terms to know… Read More »
There are plenty of ways to make your website stand out from the crowd. The overall look of your site is a reflection of your company, brand, and overall personality. The typefaces you use are a big part of your site’s feel, but there are some things you have to take into account when choosing
What To Consider When Selecting Your Website Typeface Read More »
Good customer service can make or break obtaining and retaining a customer online. It’s no different than in-store. Nordstrom has thrived for years as being the brand that is best known for providing excellence in customer service. The truth is that customers have those same expectations for your brand online, and as eCommerce continues to
Online Customer Service Read More »
Why do we have a website? Every-once-in-a-while it’s really important to stop and ask this question. It’s important to validate what we are doing as a company and make sure that we’re still on point with what we are publicly communicating about our organization. I can tell you this, what we were when we started
Why Do We Have A Website? Read More »
In parts one and two of Building a Successful eCommerce site, we talked about location and design, respectively. Those two aspects of eCommerce sites and brick and mortar stores are fundamental to success throughout the life of the business, but even if both those aspects are stellar the business may not succeed long enough to
Building a Successful eCommerce Site – Part 3 Read More »
If you’re new to digital marketing, you may find yourself in a world full of unfamiliar acronyms and jargon. It can seem intimidating, confusing, and even exclusionary. But, most of the time it’s a way for marketers to communicate with each other in the most efficient way possible. Knowing some of what it means can
Digital Marketing Terms Defined Read More »
