In part one of building a successful eCommerce site, we talked about how the location of a brick and mortar store is the equivalent of the search engine results for an eCommerce site. The gist of what we were talking about is putting the business in the best position for high volumes of traffic. However, […]
Building a Successful eCommerce Site – Part 2 Read More »
Some people believe that having a successful eCommerce site for their business is as easy as putting it on the internet and flipping the switch. “If you build it, they will come”, right? No. The fact of the matter is that most people can easily see the need to put the work into building a
Building a Successful eCommerce Site – Part 1 Read More »
Once upon a time… We met with a prospective client recently on another disaster recovery project. All the usual suspects were present in the form of the story: great company, great brand, incredible product and an unbelievable, crappy, digital presence. But here’s the part we want to get into… The owner has a friend who
Great Marketing is About Storytelling Read More »
For those of you who know the power of the Google Analytics dashboard, you can skip to the next paragraph. For the rest of you, Google Analytics has the ability to create customized dashboards which provide a fast detailed look at any set of data you want. While it can be a bit “wonky” to
Google Analytics Made Easier Read More »
Whether you’re running an online store or not odds are you would like visitors to your website to take some sort of action once they get there. Could be as straightforward as clicking buy now or add to cart, or maybe filling out a contact us form, maybe registering for a newsletter, or downloading your
Creating Effective Calls-to-Action Read More »
