Unfiltered Retail News: The Robin Report
Founded by author, speaker, and retail consultant Robin Lewis, The Robin Report explores the why, what’s next, and what-were-they-thinking behind everything retail. Their team of strategists, industry thought leaders, writers, and editors produce daily insights that help retail leaders see around corners. TRR highlights industry innovators and asks tough questions to help guide retail leaders struggling to find answers.
When our client Asset Strategies Group (ASG) purchased the media company, they needed a marketing partner to help shift the brand, revamp production processes, build a strategy for growing subscribers, and help integrate the media business into the larger corporate structure from a marketing perspective. ASG leaders turned to us for a proven ability to seamlessly integrate into their team to champion the brand, help solve problems creatively, and increase engagement across the board.
SERVICES
– Email Marketing
– Content Publishing
– Graphic Design
– Social Media Strategy
– Social Media Management
– Creative Direction
– Podcast Production
– Sponsor Services
– Brand Clarity
– Web Design
A Journey Through Voice and Visuals
To revamp TRR’s brand presence, we started by refining the brand voice. Through collaborative work sessions and audience research, we defined brand personality traits that reflect a longterm vision for the brand and resonated authentically with The Robin Report’s audience.
After the new identity was formed we seamlessly translated that work into a fresh website that embodies the refined brand ethos.
Guided by strategic creative direction, we touch every aspect of TRR’s social media accounts, email marketing, and podcast design components, creating a cohesive visual identity that captivates their audience across platforms. With our ongoing design thinking, the TRR team is committed to maintaining the integrity of the brand while continually innovating to meet the evolving expectations of its audience.
Streamlining Production, Growing Subscribers
A shiny new website is great, but without content, it’s useless. The Robin Report publishes and distributes new content daily, which requires an efficient creative and production team to design on-brand graphics, layout and publish articles, and distribute the content through social and email channels—every damn day.
From daily website articles, emails, and social posts, we’ve implemented a seamless and efficient management system and optimized workflows for speed and precision, shielding us from drama when breaking industry news hits and our production team must shift on a dime.
With production operating like a well-oiled machine, we have shifted our strategic efforts to marketing, tracking, and understanding TRR’s weekly podcast audience. We’re actively leveraging data insights to reach and engage new listeners.